PAGE PAGE 5市场营销专业英语复习I 题型一、专业短语中英互译题(每题1分,共20分)二、单项选择题(每题1分,共30分)三、判断题(每题2分,共10分)四、句子中英互译题(每题3分,共15分)五、简答题(每题5分市场营销专业 英语,共25分)II 复习 [营销管理]1、 [营销管理基本原理] 2、Five :the [生产观念] It holds the that will favor those that are and low in cost。 the [产品观念] will favor that offer the most , , and 。 the [销售观念] Many the , which holds that will not buy of the ‘s it a large-scale and 。
the [市场观念] the [社会营销观念] 3、Four for : [目标市场], needs[消费者需求], [整合市场营销],[利益]。4、 the the and the 。5、Three steps to : , ,。 6、 [关系营销]; [协作营销] [消费者行为] 1、 in the Buyer [购买决策的步骤](1) [问题确认](2) [信息收集](3) of [备选方案评价](4) [购买决策](5)post [购后行为]2、Types of and :市场营销专业 英语,, 。
3、The level of in the on five : ; ; risk; risk; risk; risk;; 、 [影响消费者行为因素]1) , , , and the 。2) : and , , and class。3) : , , word of mouse and 。
4) :; age and life-cycle stage; and , self-, and 。 5) :, , , , and 。5、’s needs : of Needs[需求层次]: (1) needs[生理需要] (2) needs[安全需要] (3) needs[社会需要] (4) needs [个性需要] (5)self- needs[自我实现需要] 6、 mix of the four Ps: , price, place, and 。7、The buyer for new ( in the ): (1)。
(2) (3) (4)Trial (5) 整合营销传播1、A ’s total mix—also its mix— of the blend of five parts。 (1) [直接营销] (2)Sales [销售促进]is a where the or of the or are to the , sales force, or 。 (3) [人员销售]is what it says–a form of to in which the to the to buy the ‘s or 。
(4) 广告 is as any paid form of non- about a , a , or a with the to sell the or or to on and the ,, or 。(5) 公共关系2、what is 、The tools of : (1)press [新闻稿];(2)[游说];(3) and [教育和培训] ;(4) and shows[展览和展示];(5)in-house [活动与实践] 当代广告1、广告类型:(1) 开创式广告,产品初期阶段采用(2) 竞争性广告,随产品生命周期往前发展(3) 提醒广告2、 must make four when an : , , , and 。
3、the three of :which can be by : the aim is to , , or 。4、 media广告媒体:, , radio, , pages, , mail, 。 Sales force 销售队伍管理1、The tasks of sales 销售管理的任务(1) sales goals and the sales (2) the sales force (3) and train the sales force(4) and the sales force, ,(5) the sales force。
2、Steps in the (1) leads (2) leads (3) the and needs (4) and (5) (6) the sale (7) Brand 品牌管理1、Brand is a “name, term, sign, or , or a of them”2、 five to a 。产品的五个层次。 (1)the core level is the need or want that by the or 。核心利益(2)The level基础产品(3)The level期望产品(4)The level附加产品(5)The level潜在产品3、 市场渗透; 市场开发; 产品开发; 多元化4、-based Brand 。
基于顾客的品牌资产。5、A brand is when a firm uses an brand name to a new 。品牌延伸Line means that the brand is used to brand a new that a new a by the brand。 : The brand is used to enter a from that by the brand。6、Sub-brand 副品牌 brand母品牌。 水平延伸 垂直延伸7、the of brand 。
8、the of brand :Can or ;Can ; Can fail and hurt brand image; Can but sales of brand; Can but with any one ; Can but hurt the image of brand; Can brand ; Can cause the to forgo the to a new brand。
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